The world doesn’t need more advertising, but it could sure use a better advertising agency. And that’s exactly what David Smith and Bill Harper set out to create when they founded Immortology.
in late 2011. With a rallying cry to help clients outsmart, outdo and outlast their competitors, the agency has seen triple digit growth every year. In November, they expanded into the old Igloo Yogurt space in Governors Village. Impressive, considering they’ve never had to utilize their marketing prowess to drum up business for themselves.
“Every company has the potential to become an Immortal brand like Nike or Coca-Cola – but most don’t understand the pivotal role brand strategy plays in achieving that level of success. When we help our clients align their higher purpose with their customers’ true wants and needs in ways their competitors can’t, the results are off the charts positive each and every time. Seeing that transformation never gets old – it’s the most exciting and rewarding aspect of our business,” said Bill Harper. Immortology serves 15 different clients ranging from the Museum of Life + Science in Durham to March Networks in Canada and Hudson Yachts in China. The only thing their clients seem to have in common is a desire for Immortology’s bold, unconventional work. “For the most part advertising has become a parity product,” said David Smith. “That’s great for us and our clients because we know highly creative and engaging advertising is a competitive advantage. Our clients get much better results because our ideas work harder and last longer.”
As a full-service agency, Immortology provides everything its clients need for marketing including brand platform development, consumer research, media planning and buying, strategic planning, broadcast production and integrated campaign development and execution. Immortology is also a family business. David’s wife, Zuzu, runs operations for the company and Rachelle, Bill’s wife, heads up the agency’s consumer research department and pitches in on account service when needed. “It’s a great place to work. We all like our bosses,” joked Zuzu. Each partner has 20+ years of experience launching, growing and maintaining some of the most successful brands in the world. Collectively, David and Bill have won almost every creative accolade the business offers.
So, why Chapel Hill and not one of the bigger advertising hubs like New York or Chicago? “The lifestyle here is incredible, plus it allows us to provide the world-class work our clients expect without the world-class