24 Marketing Experts Reveal the Most Effective Ways to Leverage Big Data in Your Marketing Strategy
What’s the difference between regular data and “big data”? This is a common and highly relevant question for all companies doing business online today.
“Big data” refers to the massive amounts of data that businesses typically collect from their own business processes and from their customers through different means. When leveraged intelligently, big data can reveal incredibly useful trends and patterns that can lead to huge improvements in a company’s various business strategies, including but not limited to, its marketing strategy.
Since NGDATA specializes in helping both business leaders and marketers leverage big data to improve their businesses, we wanted to learn more ways in which big data could be used to improve a business’ marketing strategy. More specifically, we wanted to discover tips from marketing experts on ways to use big data effectively within an overall marketing strategy. To do this, we asked 24 marketing experts to answer this question:
“What’s the single most effective way marketers can leverage big data in their marketing strategy”... more.