There are a lot of agencies and independent consultancies that offer Big Data Analytics. However, very few deliver anything truly useful. If you’re not careful they’ll slice and dice your prospects into ever-thinner segmentations and personas and add layers of unneeded complexity. They’ll load you up with plenty of sterile metrics, charts and trends but very little of it – if any – can be utilized to surprise, attract and delight new and prospective customers. Fact is, only a handful of data analysts know how to work with marketing strategists, media planners and creative teams. They simply don’t know enough about marketing to turn data into actionable insights – much less tactical solutions. On the other hand, beautifully executed creative campaigns and media plans not grounded in insights from real customer data are risky business. To get the most out of your marketing you need big data and big ideas.
That’s why we partner with Go2Market.
They help us identify who and where your ideal customers are and why and when they buy. We use this information to maximize media reach with the least amount of wastage – connecting with the most profitable prospects, on the right channels at the right time. Understanding why they buy – not just guessing – ensures our highly creative solutions are both meaningfully persuasive and powerfully differentiating.
Once a campaign is launched, Go2Market works with us to develop sophisticated attribution models that help our clients measure what marketing tactics are working best and which ones are not. Armed with this data, we’re able to shift buys away from tactics falling short and invest more into those that are exceeding expectations.
When you’re ready to combine Big Data Analytics with Big Creative Solutions, inquire here for a free consultation.
Check out how Big Data Analytics + a Big Creative Idea helped the Museum of Life + Science reduce visitor acquisition costs, increase paid visitors and reap $3 for every dollar they spent with us.
- Customer Segmentation
- Ideal Customer Identification
- Performance Analysis
- Brand Platform Development
- Media Planning + Buying
- Integrated Campaign Development + Execution