McLuhan Was Wrong. The Message Is The Message.

The greatest media buy in the world will only get you so far if you don’t have a great message. On the other hand, great messages tend to spread regardless of media buy.

To acquire a great message you need to intimately understand what your customers want and need from you that no one is willing or able to provide. To ensure that message spreads you need to bring it to life through impossible to ignore, surprising and meaningful creative executions.

Millward Brown, one of the most respected advertising research firms, concurs. The medium in which your ad will run does not matter—the power of your creative is more important than how well the ad is delivered.”

Bottom line. No media - traditional or otherwise - is a substitute for an idea people want to talk about. 


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