Mark Ritson On Why Integration Is The Big Word For 2016

Mark Ritson, Associate Professor at Melbourne Business School, spoke to CBC & Radio-Canada Media Solutions clients. His presentation is one of the most entertaining and enlightening videos we’ve ever seen on the subjects of digital marketing, social media and why it’s important to think strategically – not tactically.

Dr. Ritson humorously punches holes in the practice of producing independent digital or social media campaign that operates outside a broader marketing effort, and concludes that a1980s-model of marketing principles may be the best solution for tomorrow’s marketing challenges. Watch it. It’s well worth the time spent.