After 20+ years of creating transformative advertising for some of the world’s most successful companies, David decided to transform advertising. Fed up with a broken industry hell bent on churning out disposable, short-term work that leaves clients short-changed, he founded Immortology in 2011. With a mission to help clients of all sizes outsmart, outgrow and outlast their rivals, he’s led his fellow Immortologists to do just that.

Through a partnership with West Media in Prague, Immortology expanded its capabilities and reach internationally.

In 2024, following a decade of wildly successful collaborations on brands like WOOX, SCI and Obsession Bows, David teamed up with CMO, Chip Hunnicutt to open Immortology Outdoors. Dedicated to serving outdoor industry, Immortology Outdoors offers Immortology’s full-suite of marketing services plus a first-of-its-kind CMO TO GO program.

As one of the industry’s most decorated creative leaders, David has proven over and over again, that highly creative work is more than a good investment, it’s a reliable and powerful competitive advantage.

Notable Marketing Achievements:

Bermuda Department of Tourism: His “Out Of The Blue” campaign beat 33 of the world’s best agencies to win the coveted account. The campaign increased island visitations by over 100%.

Triumph Boats: Boating Magazine called his World’s Toughest Boats campaign “the best boat advertising ever.” The clever torture test campaign was featured on Inside Edition and by the NY Times. It grew distribution from 10 states to over 13 countries and racked up over 160 million views.

Smirnoff Ice: Created the campaign that introduced the brand to the US – the most successful beverage launch in United Distillers and Vintners’ history.

RCA: Created the campaign that launched RCA’s Digital Satellite System. Time called it “the most successful product launch of the year.”

Burkely Student Communities: Created the “Smart Move” campaign that grew the brand from 5% to dominating over 85% of its market share with 100% occupancy rates and a waiting list at every community.

WOOX: Took the brand’s luxury axes, knives and gun stocks from unknowns to must have outdoor gear by growing sales and distribution by a factor of 3x in 18 months.

Museum of Life + Science: Tripled paid visitations and revenue after three years of declines in both and made it the one of the South’s top attractions.

1000 Piers Gin: Launched 1000 Piers Gin and made it one of the top-selling craft gins in the South.

BMW Motorrad: After years of declining sales, helped the Mid-Atlantic Dealer Group break all sales records with a campaign that beat all BMW national work by a factor of +4x.

Professional Accolades:

J. Walter Thompson’s Top 100 Award: Given to just 100 of JWT’s 10k+ global employees.

Museum Of Modern Art: MOMA selected David’s That’s Brisk, Baby! Commercial to be included in its permanent collection. The campaign is one of the most successful beverage relaunches in history.

Guinness Book Of World Records: With the help of hundreds of tourists and locals, David created the “World’s Largest Smile” for Baltimore Tourism and earned millions of free impressions.

The Most Transformative Idea Of The Year: Awarded by the American Association Of Advertising Agencies for founding StopTheAdness.org, a movement by marketing pros to stop making annoying ads.

Guest Lecturer: UNC-Chapel Hill, Duke’s Fuqua School of Business, VCU Brand Center and UVA.

Creative Awards: David’s creative work has won hundreds of awards including One Show Pencils, a Gold Effie, London International Awards, Gold Clios and local, regional and national Addys.

David is an avid outdoorsman who loves being on the water. He spends all his free time fishing and exploring the Pamlico River and Sound. He lives in Washington, NC with his wife and their dog, Shishka.